We’re influenced by your favorite retro films, those embarrassing old prom photos your mom still has, and that familiar feeling you get when you hear a throwback jam. This is makeup for the memories. Yet it wasn’t all sunshine and roses for some of us, so why not make up for the memories together!
While we take inspo from the past, and have a like, totally retro vibe, our products are modernized and completely inclusive. Always highly pigmented, easy to blend and long lasting. Vegan and cruelty-free, that’s just how we roll. Formulated without parabens or fragrances, we bring fun nostalgic beauty vibes to all skin tones and skin types.
We’re coveted by major beauty influencers and publications like Nylon, People Espanol, Lucire, Beauty Stat, Sweety High, and Industry just to name drop a few! We’re even a favorite of the makeup team on FX’s Emmy-award winning show, Pose. Category is: retro beauty realness.
Back in 2019 due to unfortunate circumstances, I had to quit my job in Product Development. I was having a really hard time trying to find another job. After four months of unsuccessful interviews and searching, my husband Steve had an idea. Why not combine my years of experience in makeup artistry and beauty industry along with his business skills to create our very own brand. It was a no-brainer! He always believed in me, even during tough times when I didn’t believe in myself.
We didn’t want to create a line that was mediocre and boring (or do something that had already been done before), so we thought long and hard about what brought us the most happiness. The answer was nostalgia! When I was having some of my lowest days of job hunting, nostalgia was the one thing that would always put a smile on my face. I listened to old jams to lift my spirits and watched classic movies to make me laugh when I felt stuck in a rut. Together we created Nosta Beauty, a brand inspired by retro vibes and fond memories.
We launched Nosta on our five-year wedding anniversary. Nosta is five letters long and our debut product, the Swatch Me face palette has five shades. (Can you tell we’re kinda into numbers?) We are so humbled and thrilled to be able to share this journey with you!
“When I was having some of my lowest days of job hunting, nostalgia was the one thing that would always put a smile on my face.”
I work in real estate by day and on Nosta by night. (I’m so obsessed with the brand that you’ll probably catch me checking in on it during my lunch break!) I’m in charge of the business side of things like: shipping, accounting, logistics etc. Together, Tiffany and I balance each other out and work really well as a team. It helps that I also love all things Nosta! Give me some Fresh Prince of Bel Air and Boy Meets World any day of the week! I’m proud to work with Tiffany on Nosta Beauty, together we promise to bring you the most amazingly nostalgic products ever!
“I love all things Nosta! Give me some Fresh Prince of Bel Air and Boy Meets World any day of the week!”